Your AI-powered tool for generating research surveys, built on Burke methodology and ESPN's historical question catalog. Here's how to use it — and how to flag anything that doesn't work the way you'd expect.
Go to espn-survey-app-dev.azurewebsites.net and click "Register". Enter your name, email, and a password of your choice.
Click "Start New Conversation" to begin. Each conversation is a workspace for one survey project -- you can come back to it anytime from the sidebar.
You'll see a form with three fields. Fill in your research parameters and the AI will handle the rest.
Hit "Generate Survey" and the AI streams the survey to your screen live. You'll see a progress indicator showing what the system is doing behind the scenes -- retrieving relevant methodology, analyzing your inputs, and building the survey.
Once the survey is generated, a chat input appears below it. You can have a conversation with the AI to refine the survey -- add questions, remove sections, change wording, adjust the audience focus, or ask for explanations about why certain questions were included.
When you're happy with the output, you have two options:
Need to tweak just one or two words in a question? Click directly on any question in the generated survey to edit it in place -- no need to retype the whole thing or regenerate the entire survey. Your edits are saved automatically.
Since the April 9 demo, we've shipped everything you raised. You'll see all of it live in the tool:
Industry/conflict questions now lead the screener so unqualified respondents drop out before panel spend is burned.
Core questions flow as a series of funnels — wide, narrow, restart — matching how your team builds surveys.
Grids, open-ends, and yes/no questions are weighted differently so timing reflects the actual respondent burden.
League/sport interest fandom scale, brand affinity scale, and Pay TV / media ecosystem batteries are now always-asked-the-same-way.
When audience specs call for "non-rejectors of ESPN," the brand affinity scale is auto-added as a screener to filter out dislike/strongly dislike responses.
Short surveys prioritize core objective questions over demographics and attitudinal batteries — the hose turns down without losing the signal.
Age, gender, or race captured in the screener are no longer re-asked in the demographics section.
You're the primary user of this tool. If something breaks, behaves unexpectedly, or just doesn't meet your expectations, we want to hear it all — that's how we make the next version better.
Create a Word doc and jot down issues as you hit them. No need to send each one separately — just send the doc to us right before or during our next checkpoint.
Use the tool for real work in the meantime — the more you actually lean on it, the better the feedback. We'll walk through your notes together, prioritize, and keep iterating.