Your AI-powered tool for generating research surveys, built on Burke methodology and ESPN's historical question catalog. Here's how to use it — and how to flag anything that doesn't work the way you'd expect.
Go to espn-survey-app-dev.azurewebsites.net and click "Register". Enter your name, email, and a password of your choice.
Click "Start New Conversation" to begin. Each conversation is a workspace for one survey project -- you can come back to it anytime from the sidebar.
You'll see a form with three fields. Fill in your research parameters and the AI will handle the rest.
Hit "Generate Survey" and the AI streams the survey to your screen live. You'll see a progress indicator showing what the system is doing behind the scenes -- retrieving relevant methodology, analyzing your inputs, and building the survey.
Once the survey is generated, a chat input appears below it. You can have a conversation with the AI to refine the survey -- add questions, remove sections, change wording, adjust the audience focus, or ask for explanations about why certain questions were included.
When you're happy with the output, you have two options:
Need to tweak just one or two words in a question? Click directly on any question in the generated survey to edit it in place -- no need to retype the whole thing or regenerate the entire survey. Your edits are saved automatically.
Since the April 7 demo, here's what we've shipped based on your feedback:
Click directly on any question to change a word or two in place — no retyping, no regenerating the whole survey. The Copilot frustration, solved.
When you edit a single question inline, the rest of the survey's wording and formatting stays intact — your change is isolated to that question rather than rippling through or shifting the surrounding structure.
We heard these loud and clear. They're out of scope for the current phase but scoped for a later one — wanted you to know they're on the list:
A toggle (or similar) so surveys going to your internal ESPN panel skip the demographic/screener sections already captured on the backend, while vendor/external surveys keep the full set.
Upload a past survey (e.g., a Word doc) and say "repeat this for [new topic]" so the tool can build directly off work your team has already done.
Send a chat/survey conversation to a teammate, or add multiple people to one chat for collaborative survey building across the team.
You're the primary user of this tool. If something breaks, behaves unexpectedly, or just doesn't meet your expectations, we want to hear it all — that's how we make the next version better.
Create a Word doc and jot down issues as you hit them. No need to send each one separately — just send the doc to us right before or during our next checkpoint.
Use the tool for real work in the meantime — the more you actually lean on it, the better the feedback. We'll walk through your notes together, prioritize, and keep iterating.